Varian

Re-branding of Varian Medical Systems, a leading radiation oncology treatments and software maker. Instead of focusing on the products Varian creates, the updated brand positioning sought to focus on the people behind the products, inspiring employees in their collective fight while giving faces to life-saving technologies.

Designed at Interbrand New York with Chris Campbell, Orna Navon, Maria Samodra, and Dominic Leung.